Calling all curly girls, Curly in College is a new organization that works to empower college students and give them the confidence to wear their hair naturally. It is a national organization, founded by Purdue alumna Ashley Scott, that has chapters on college campuses around the U.S.
The Fro Down event served to introduce students to the organization and let them know the benefits of Eden Body Works products, which is their partner brand. At the event students were able to see hair tutorials for natural hair care and styling by a stylist who specializes in naturally curly hair. Student were also able to hear from the PR and Social Media Specialists of Eden Body Works on what it’s like to work for a brand that empowers women and why they value hair and body care. Lastly, the students in attendance received bags with four different full sized products from Eden.
At the event students were able to enjoy and celebrate their natural hair and talk among others about ways to care for their hair and bodies. It provided students with a space to be educated on natural hair care and have their questions answered on the best way to maintain healthy hair.
“It’s nice to see that there are spaces for black women on campus to be their authentic selves,” Naimah Ali, Purdue sophomore.